TapouT – The Early Years – Part One

TapouT Clothing has dominated the market of mixed martial arts (MMA) since 1997. They produce clothing and miscellaneous gear targeted at MMA fans. Charles Lewis known as the “Mask” and Dan Caldwell also known as “Punkass” were the original founders of the company, with Tim “Skyskrape” Katz joining the team soon after. Originally selling t-shirts... Continue Reading →

West Coast Customs

What ever happened to the much-loved company, West Coast Customs? We all remember the show, ‘Pimp my Ride’ on MTV which aired in 2004 . But the company behind the customized motors seems to have fallen into oblivion or have they? West Coast Customs was started in 1993 by Ryan Friedlinghaus and now has franchises in Mexico, Malaysia, Dubai, Russia, and... Continue Reading →

Gymkhana

Gymkhana is happening worldwide so what’s this motorsport all about? Gymkhana has some similarities to autocross, but tracks feature obstacles such as cones, tires, and barrels. Memorizing the course is also a major part of achieving a quick time. Drivers must perform reversals, 180 degree spins, 360 degree spins, parking boxes, figure 8's, drifting and... Continue Reading →

Nike & Extreme Sports

Nike does business by actively responding to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories and influencing sports. Back in 1997, Nike entered the market by producing their own line of skate shoes. As they weren’t associated with... Continue Reading →

An Intro to Extreme Sports

An extreme sport is a term used for sports that have a high level of danger. These sports often involve speed, height, a high level of physical exertion, and highly specialized gear. Use of the phrase "extreme sport" has spread far and wide to describe the sport and exactly which sports are considered 'extreme' is debatable.... Continue Reading →

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