Nike does business by actively responding to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories and influencing sports. Back in 1997, Nike entered the market by producing their own line of skate shoes. As they weren’t associated with... Continue Reading →
An Intro to Extreme Sports
An extreme sport is a term used for sports that have a high level of danger. These sports often involve speed, height, a high level of physical exertion, and highly specialized gear. Use of the phrase "extreme sport" has spread far and wide to describe the sport and exactly which sports are considered 'extreme' is debatable.... Continue Reading →
John F Havel 