TapouT – Life after Mask – Part Two

After the death of Lewis the company was acquired by The Authentic Brands Group (ABG) but the terms of the deal were not disclosed except that Caldwell and Katz remained involved. So who are The Authentic Brands Group? Well they’re basically a brand development and licensing company. They have global brand building experience in apparel, action... Continue Reading →

TapouT – The Early Years – Part One

TapouT Clothing has dominated the market of mixed martial arts (MMA) since 1997. They produce clothing and miscellaneous gear targeted at MMA fans. Charles Lewis known as the “Mask” and Dan Caldwell also known as “Punkass” were the original founders of the company, with Tim “Skyskrape” Katz joining the team soon after. Originally selling t-shirts... Continue Reading →

Nike & Extreme Sports

Nike does business by actively responding to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories and influencing sports. Back in 1997, Nike entered the market by producing their own line of skate shoes. As they weren’t associated with... Continue Reading →

An Intro to Extreme Sports

An extreme sport is a term used for sports that have a high level of danger. These sports often involve speed, height, a high level of physical exertion, and highly specialized gear. Use of the phrase "extreme sport" has spread far and wide to describe the sport and exactly which sports are considered 'extreme' is debatable.... Continue Reading →

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