Marketer with a passion for all things motoring & everything related to hotel marketing, branding & social media. #motoringmarketer 🚘 #hotelmarketer 🤓
Should the Sales and Marketing Manager role still exist? Having worked in both roles certain elements do overlap but marketing has evolved at such a fast pace its time to separate these divisions. The modern marketers’ remit has now extended and the skills, role and responsibilities of a marketer have and will continue to change. With... Continue Reading →
Best Practices & Recommendations for Top Initiatives Search Engine Optimisation (SEO) - More than one-third of hotel website revenue is generated as a result of organic search engine referrals. This is a proactive SEO strategy important. Search Engine Marketing (SEM) - SEM includes all of the paid advertising formats on the search engines, from paid... Continue Reading →
Working from home can be a blessing. You get an extra hour in bed because you don’t need to commute but distractions within your home or apartment can make it difficult. Even as a self motivated individual it’s hard to avoid them all the time. I’ve worked from home on and off so I want... Continue Reading →
John F Havel 