Should the Sales and Marketing Manager role still exist? Having worked in both roles certain elements do overlap but marketing has evolved at such a fast pace its time to separate these divisions. The modern marketers’ remit has now extended and the skills, role and responsibilities of a marketer have and will continue to change. With... Continue Reading →
Hotel Industry Trends in 2018
Quick Guide to Key Factors Throughout 2018 Reaching consumers across devices is essential for when the ‘book it’ moment occurs. Booking a hotel is never a one-way street and reaching potential guests across their travel planning journey requires a multichannel marketing approach that offers a greater user experience on whatever device they choose to use.... Continue Reading →
Social Media Explained
I came across this on Twitter last month. It sums up Social Media Content beautifully. The last one is my favourite! Twitter - I'm eating a #donut Facebook - I like donuts Foursquare - This is where I eat donuts Instagram - Â Here's a vintage photo of my donut Youtube - Here I am eating... Continue Reading →
Guide to LinkedIn Groups in 2 Min 30 Sec
This Blog explains how and why you should setup a LinkedIn Group. The headings are: Why Start a LinkedIn Group Example of Successful LinkedIn Groups An Example on How to Promote a LinkedIn Account 1) Why Start a LinkedIn Group Build more awareness of your brand/company/service Position brand/company/service as an Industry thought... Continue Reading →