TapouT – Life after Mask – Part Two

After the death of Lewis the company was acquired by The Authentic Brands Group (ABG) but the terms of the deal were not disclosed except that Caldwell and Katz remained involved. So who are The Authentic Brands Group? Well they’re basically a brand development and licensing company. They have global brand building experience in apparel, action... Continue Reading →

Nike & Extreme Sports

Nike does business by actively responding to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories and influencing sports. Back in 1997, Nike entered the market by producing their own line of skate shoes. As they weren’t associated with... Continue Reading →

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