Should the Sales and Marketing Manager role still exist? Having worked in both roles certain elements do overlap but marketing has evolved at such a fast pace its time to separate these divisions. The modern marketers’ remit has now extended and the skills, role and responsibilities of a marketer have and will continue to change. With... Continue Reading →
Hotel Industry Trends in 2018
Quick Guide to Key Factors Throughout 2018 Reaching consumers across devices is essential for when the ‘book it’ moment occurs. Booking a hotel is never a one-way street and reaching potential guests across their travel planning journey requires a multichannel marketing approach that offers a greater user experience on whatever device they choose to use.... Continue Reading →