Best Practices & Recommendations for Top Initiatives Search Engine Optimisation (SEO) - More than one-third of hotel website revenue is generated as a result of organic search engine referrals. This is a proactive SEO strategy important. Search Engine Marketing (SEM) - SEM includes all of the paid advertising formats on the search engines, from paid... Continue Reading →
Hotel Industry Trends in 2018
Quick Guide to Key Factors Throughout 2018 Reaching consumers across devices is essential for when the ‘book it’ moment occurs. Booking a hotel is never a one-way street and reaching potential guests across their travel planning journey requires a multichannel marketing approach that offers a greater user experience on whatever device they choose to use.... Continue Reading →
John F Havel 